{"id":4601,"date":"2017-06-19T23:52:42","date_gmt":"2017-06-20T05:52:42","guid":{"rendered":"http:\/\/blog.mybuyingbuddy.com\/?p=4601"},"modified":"2024-11-24T13:20:56","modified_gmt":"2024-11-24T20:20:56","slug":"idx-plugin-ssl-security","status":"publish","type":"post","link":"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/","title":{"rendered":"Is Your IDX Plugin Invalidating Your Website Security (SSL)?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Late in 2016 Google announced that it would begin marking sites which collect sensitive information as non-secure unless they were HTTPS secure. For real estate professionals, this change is having a direct impact on their SEO rankings and the ability to capture leads.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2014, when Google first called for SSL everywhere on the web, many agents have taken action to make their websites secure. However, others had a startling wake-up call on February 1st this year, when they found their HTTPS website marked as non-secure. So what happened?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your Website is Not Secure Unless Your Plugins are Secure<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Unless every part of your website is secure, your website is not considered secure by Google and other search engines, and will be marked as such. Real estate websites were particularly affected by this as a lot of content can come from 3rd parties &#8211; especially your IDX plugin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If your IDX plugin is not secure and your provider does not support <a rel=\"noopener noreferrer\" href=\"https:\/\/en.wikipedia.org\/wiki\/Transport_Layer_Security\" target=\"_blank\">SSL <\/a>(Secure Socket Layer, the certificate that provides the security layer) then you should make the change to a secure IDX plugin now. If you are collecting sensitive information, especially passwords, and your website is not SSL secure, your visitors will see an alert that your website is not secure. In the near future, that alert will expand to any pages with contact forms.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For now, viewers are alerted with a small unobtrusive message. However, the plan is to increase the visibility of all HTTP sites with a red triangle to further identify unsecured sites. This is bad for business because not too many people are willing to fill in forms (i.e. \u201csign up\u201d) on websites that are marked as \u201cnot secure\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"493\" src=\"https:\/\/buyingbuddy.com\/blog\/wp-content\/uploads\/2021\/08\/Depositphotos_228434128_xl-2015-SSL-SEO.jpeg\" alt=\"\" class=\"wp-image-4997\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Your SSL Certification Status Impacts Your SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">SSL certification has an impact on your search rankings (SEO). Along with the alerts served up when you\u2019re not HTTPS encrypted, Google announced (beginning in 2014) they would start assigning a ranking signal for HTTPS\/SSL within their search algorithms.\u00a0\u00a0At that time, the ranking signal was lightweight, but it has gained importance over the years.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google is now considering the use of a punitive stick along with the incentivizing carrot to force the issue. What does that mean? By implementing SSL on your website, you stand to be rewarded with higher SEO rankings, but if you don\u2019t change you may see Google down rank your website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For the real estate businesses, this is a pretty big deal. With the latest trends in real estate marketing moving towards hyperlocal marketing, most Realtors depend on high search ranking visibility in their local markets (you can read more about <a rel=\"noopener noreferrer\" href=\"https:\/\/buyingbuddy.com\/blog\/gerardi-group-takes-step-toward-beating-zillow\/\" target=\"_blank\">hyperlocal marketing in real estate here<\/a>). So the moral of this story is, if your website in not HTTPS secure or even if your website is secure but your IDX isn\u2019t, now is the time to switch to a secure IDX provider like<a rel=\"noopener noreferrer\" href=\"https:\/\/buyingbuddy.com\/\" target=\"_blank\"> Buying Buddy<\/a>. 2017 is the year of the SSL certification\/HTTPS website for everyone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since 2016, the <a href=\"https:\/\/buyingbuddy.com\/idx\/advanced-idx-plugin.php\" target=\"_blank\" rel=\"noopener noreferrer\">Buying Buddy IDX CRM plugin<\/a> has fully supported SSL. If you need help with a secure IDX plugin or have questions about what it means to have a secure IDX plugin, <a href=\"https:\/\/buyingbuddy.com\/contact.php\" target=\"_blank\" rel=\"noopener noreferrer\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Late in 2016 Google announced that it would begin marking sites which collect sensitive information as non-secure unless they were HTTPS secure. For real estate professionals, this change is having a direct impact on their SEO rankings and the ability to capture leads. Since 2014, when Google first called for SSL everywhere on the web, many agents have taken action &hellip;<\/p>\n","protected":false},"author":4,"featured_media":4996,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,160,161],"tags":[285,283],"class_list":["post-4601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-idx-widgets","category-mls-and-real-estate-news","tag-secure-idx-plugin","tag-wordpress-idx-plugin"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your IDX Plugin Invalidating Your Website Security (SSL)?<\/title>\n<meta name=\"description\" content=\"If your IDX plugin is not SSL secure then your website is not secure. Learn how this affects your SSL certificate, SEO and ultimately your business.\" \/>\n<meta name=\"robots\" content=\"index, nofollow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your IDX Plugin Invalidating Your Website Security (SSL)?\" \/>\n<meta property=\"og:description\" content=\"If your IDX plugin is not SSL secure then your website is not secure. Learn how this affects your SSL certificate, SEO and ultimatly your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/\" \/>\n<meta property=\"og:site_name\" content=\"Buying Buddy Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-20T05:52:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-24T20:20:56+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/s3.amazonaws.com\/mbbsupport\/wp-content\/uploads\/20170619232712\/cyber-security-1923446_1920.png\" \/>\n<meta name=\"author\" content=\"Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/\"},\"author\":{\"name\":\"Staff\",\"@id\":\"https:\/\/buyingbuddy.com\/blog\/#\/schema\/person\/801a00e73dacf3b46cc038688d6910f9\"},\"headline\":\"Is Your IDX Plugin Invalidating Your Website Security (SSL)?\",\"datePublished\":\"2017-06-20T05:52:42+00:00\",\"dateModified\":\"2024-11-24T20:20:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/\"},\"wordCount\":538,\"publisher\":{\"@id\":\"https:\/\/buyingbuddy.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/buyingbuddy.com\/blog\/wp-content\/uploads\/2017\/06\/Depositphotos_88754312_xl-2015-SSL-Certificate.jpeg\",\"keywords\":[\"Secure IDX plugin\",\"WordPress IDX Plugin\"],\"articleSection\":[\"Featured\",\"IDX and Websites\",\"Industry News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/\",\"url\":\"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/\",\"name\":\"Is Your IDX Plugin Invalidating Your Website Security (SSL)?\",\"isPartOf\":{\"@id\":\"https:\/\/buyingbuddy.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/buyingbuddy.com\/blog\/idx-plugin-ssl-security\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/buyingbuddy.com\/blog\/wp-content\/uploads\/2017\/06\/Depositphotos_88754312_xl-2015-SSL-Certificate.jpeg\",\"datePublished\":\"2017-06-20T05:52:42+00:00\",\"dateModified\":\"2024-11-24T20:20:56+00:00\",\"description\":\"If your IDX plugin is not SSL secure then your website is not secure. 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