{"id":4622,"date":"2017-07-24T13:04:36","date_gmt":"2017-07-24T19:04:36","guid":{"rendered":"http:\/\/blog.mybuyingbuddy.com\/?p=4622"},"modified":"2021-11-09T18:31:23","modified_gmt":"2021-11-10T01:31:23","slug":"amazon-signals-it-might-jump-into-real-estate-referral-services","status":"publish","type":"post","link":"https:\/\/buyingbuddy.com\/blog\/amazon-signals-it-might-jump-into-real-estate-referral-services\/","title":{"rendered":"Amazon Signals It Might Be Ready to Jump Into Real Estate Referral Services"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you blinked then you might have missed Amazon\u2019s placeholder page for a new real estate referral services offering. It was up and then quickly removed last week. This move has agents and brokers who saw the page wondering what the end game is for the online giant, and while it might not be clear there is lots of speculation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The page was listed among the other services offered to Amazon users under the \u201cHome &amp; Business Services\u201d <a rel=\"noopener noreferrer\" href=\"https:\/\/www.amazon.com\/gp\/browse.html\/ref=vas_sf_load_?node=10192820011\" target=\"_blank\">tab <\/a>on their services page. Many view this move as a natural extension of their other service offerings like home inspectors, interior designers, and a multitude of home repair and installation specialists. However, others see it as a direct challenge to existing companies in this space like Zillow, Realtor.com and Redfin, and point to the fall of Zillow\u2019s stock by 4% on July 12th as evidence.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"493\" src=\"https:\/\/buyingbuddy.com\/blog\/wp-content\/uploads\/2021\/08\/Depositphotos_10481294_xl-2015-Amazon-1.jpeg\" alt=\"\" class=\"wp-image-4989\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">From what we (the <a rel=\"noopener noreferrer\" href=\"https:\/\/buyingbuddy.com\/\" target=\"_blank\">Buying Buddy<\/a> team) can tell, the real estate referral services offering would work like it does for other professional services. Agents, Realtors and brokers would pay Amazon referral fees. \u00a0Additionally, an unnamed source said that an upfront fee would be required to qualify and receive leads through Amazon&#8217;s professional services marketplace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the entrance of smart home tools, including Amazon\u2019s Echo device, Amazon has not only extended services to its users through third parties but has also quietly entered the space itself. Many are comparing it to Best Buy\u2019s \u201cGeek Squad\u201d. \u00a0It is speculated that Amazon&#8217;s move into real estate services could be a part of a broader push to create its own service-provider business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The predictions and rumors swirl as Amazon \u201cdisrupts\u201d yet another industry. \u00a0So do we all cue up the articles we used to reserve for Zillow? Let\u2019s not get ahead of ourselves. Technology and online service provider marketplaces aren\u2019t going anywhere, so this is not one more step towards \u201cthe end\u201d but rather a continuation of the evolution of our industry. \u00a0Whichever way this news goes, and wherever your leads come from, we will be ready. \u00a0If you need help managing your leads now with a <a rel=\"noopener noreferrer\" href=\"https:\/\/buyingbuddy.com\/blog\/using-marketing-and-sales-technology\/\" target=\"_blank\">Real Estate ready IDX CRM<\/a>, <a href=\"https:\/\/buyingbuddy.com\/contact.php\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you blinked then you might have missed Amazon\u2019s placeholder page for a new real estate referral services offering. It was up and then quickly removed last week. This move has agents and brokers who saw the page wondering what the end game is for the online giant, and while it might not be clear there is lots of speculation. &hellip;<\/p>\n","protected":false},"author":4,"featured_media":4988,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,158,161,163,157],"tags":[289,169,170,196,208],"class_list":["post-4622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-how-to","category-mls-and-real-estate-news","category-listing-marketing","category-leads-management-crm","tag-amazon","tag-real-estate","tag-real-estate-leads","tag-real-estate-news","tag-zillow"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Amazon Signals It Might Be Ready to Jump Into Real Estate Referral Services<\/title>\n<meta name=\"description\" content=\"Did you see Amazon\u2019s placeholder for a new Real Estate Referral Services offering? 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