{"id":4695,"date":"2017-10-23T23:33:44","date_gmt":"2017-10-24T05:33:44","guid":{"rendered":"http:\/\/blog.mybuyingbuddy.com\/?p=4695"},"modified":"2024-11-24T13:11:53","modified_gmt":"2024-11-24T20:11:53","slug":"consider-haunted-house-hunters-niche-marketing","status":"publish","type":"post","link":"https:\/\/buyingbuddy.com\/blog\/consider-haunted-house-hunters-niche-marketing\/","title":{"rendered":"Should You Consider Adding Haunted House Hunters to Your Niche Marketing Plan?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>A recent article from realtor.com\u00ae reveals a niche market Agents and Realtors\u00ae might not have considered yet; haunted house hunters.&nbsp; It is that time of year when all the ghosts and goblins come out on the streets in search of candy.&nbsp; However, there are some houses that have ghosts hanging out year round.&nbsp; Believe it or not, there is an actual market for these houses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Haunted house Buyers are a real niche market<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In a recent blog on \u201c<a href=\"https:\/\/buyingbuddy.com\/blog\/real-estate-niche-marketing-theory-to-reality\/\" target=\"_blank\" rel=\"noopener noreferrer\">Niche Marketing- Taking it From Theory to Reality<\/a>\u201d we identified some types of Buyers to include as specific interests like distressed properties, fixer-uppers and FSBOs.&nbsp; Also included were life stages like married, single, empty nesters and so on.&nbsp; A third type of Buyer can be identified by house specific identifiers.&nbsp; For example, eco-friendly, walkable neighborhoods and urban farming homes.&nbsp; However according to the <a href=\"https:\/\/www.prnewswire.com\/news-releases\/realtorcom-survey-indicates-haunted-homes-dont-always-have-to-be-a-deal-breaker-300534534.html\" target=\"_blank\" rel=\"noopener noreferrer\">new report<\/a> from realtor.com and others, between 33% and 58% of Buyers said they wouldn\u2019t mind living with a ghost.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This time of year it is fun to talk about this kind of thing, but in reality, it is an actual business avenue for Agents and Realtors.&nbsp; &nbsp;For Agents that have a \u201cspecial history\u201d surrounding their listing, it is something to consider.&nbsp; It should also encourage you to never dismiss a listing just because it is said to be \u201chaunted\u201d.&nbsp; It could be an opportunity to get into a new niche and help a struggling Buyer or Seller.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"850\" height=\"493\" src=\"https:\/\/buyingbuddy.com\/blog\/wp-content\/uploads\/2021\/08\/Depositphotos_3892707_xl-2015-haunted-house.jpg\" alt=\"\" class=\"wp-image-4950\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A <a rel=\"noopener noreferrer\" href=\"https:\/\/en.wikipedia.org\/wiki\/Stigmatized_property\" target=\"_blank\">stigmatized property<\/a>, a property that someone has died in or is haunted, could be a way for a Buyer to get into a neighborhood they might otherwise not be able to.\u00a0 It could also be a way for them to get a larger home or property or possibly use it as a tool to negotiate a lower price.\u00a0 On the other hand, the same survey revealed that some people would like to live in a haunted house with 8% saying they would not require any special perks to buy the home.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Use your IDX CRM to manage all Buyers, including haunted house hunters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, there you have it.&nbsp; Go out and create your drip campaigns for those haunted house hunters.&nbsp; Be sure that you manage them in the same way you do your other Buyers and Sellers by using your <a href=\"https:\/\/buyingbuddy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Real Estate Specific IDX CRM <\/a>system. If you would like more information on how you can use an industry-specific IDX CRM to market to haunted house Buyers or any other type of niche buyer, <a href=\"https:\/\/buyingbuddy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact us<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent article from realtor.com\u00ae reveals a niche market Agents and Realtors\u00ae might not have considered yet; haunted house hunters.&nbsp; It is that time of year when all the ghosts and goblins come out on the streets in search of candy.&nbsp; However, there are some houses that have ghosts hanging out year round.&nbsp; Believe it or not, there is an &hellip;<\/p>\n","protected":false},"author":4,"featured_media":4951,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[253,158,184],"tags":[292,206],"class_list":["post-4695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-how-to","category-real-estate-marketing","tag-hyper-local-marketing","tag-idx-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consider Adding Haunted House Hunters to Your Niche Marketing Plan<\/title>\n<meta name=\"description\" content=\"A recent article from realtor.com\u00ae reveals a niche market Agents and Realtors\u00ae might not have considered yet; haunted house hunters. 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