IDX & Real Estate Lead Capture Solutions – What Makes Buying Buddy Different?
- Staff
- July 17, 2012
- Industry News, Real Estate Marketing
- idx solutions, mls, mls search, my buying buddy, property search, real estate idx, real estate lead capture, real estate leads, real estate marketing, real estate search
- 0 Comments
As a Real Estate Agent, you have most likely been inundated with various potential IDX solutions for your real estate website. How do you know which to choose? How are they different? Which one will result in the most success for you AND your potential buyers? These are all questions you must ask yourself before deciding on the correct fit.
It’s traditional to think about IDX as a ‘home search’ tool that you add to your website. Most IDX solutions are simply just search engines that buyers use to find properties in their area… and that’s all they do.
Buying Buddy is a very different type of system that allows you to use properties and property-related data and services to actually help in your real estate marketing.
For example, in the MLS you can segment by price ranges, city, subdivision, type of home, areas on map, zip code, days on market, price, and all the features like “backs onto green space” or “cul-de-sac”, etc. All these different parameters allow you to present specific properties to different segments of buyers.
You can then create PAGES on your website that focus on each of these segments, with highly optimized (SEO) content with keywords on each page to help buyers find that page. You could then include a Buying Buddy property display widget that shows a selection of properties that precisely match this segment!
Buying Buddy’s special custom search form and links can be added with all the criteria loaded so that all your visitors need to do is click “GO” to see more.
You can also add Buying Buddy Lead Capture forms that offer just listed property alerts, giving them the fastest news on new listings for this segment.
All of these unique features in one very focused page loaded with specific information and geared towards helping you effectively capture more real estate leads.
