Attract and retain talented agents.

Real Estate Brokerage CRM & IDX Solution

Add credibility and authority to your existing office website with rich content that presents and combines MLS listings and your agents.

Marketing for your office

Real estate search tools in your website.

Marketing for your Agents

Promote agents through the agent index.

Marketing for Properties

Feature your office listings.

Whole Brokerage Solution

A complete marketing system for your brokerage office to help your Agents with online marketing, listing marketing and lead management.
  • Multi-office, multi-location support.
  • Lead Referral system and tracking.
  • Searchable office and agent index.
  • Plugin supports any number of agent websites.
  • Private Intranet Business Center for your Office's shared online resources.
  • Property marketing system.
  • Save your agents hours by automating connections and updates to Zillow and Realtor.com.
  • Flexible Office Solution pricing.
See Demo
Marketing solution for real estate brokerage office

Solutions for All Agents

Provide Agents in your Office with solutions to meet their needs - and your budget.

All Agents have their own login credentials to access Property Marketing features and the Business Center if available.
Every agent has a profile page that presents them with their active and sold listings.

Profile Agents: Profile page, listings, and directory presence - no CRM access.

CRM Agents: Enjoy the full lead management capabilities provided by the Buying Buddy CRM system.

See Demo
Real Estate Agent using the Brokerage marketing systems.

Agents and Office Index

The Office Index / Broker Widget automatically displays your offices and all agents.
  • Contact details, agent BIOs and social links.
  • Active and sold listings
    - and 'pocket' or 'custom' listings too if needed.
  • Listing Agents will always be displayed against their own listings on search results.
  • Show Zillow ratings.
  • Indexable agent pages with WordPress or PHP.
See Demo
The agent index or roster widget for a brokerage

CRM Agents

CRM Agents get full access to the lead management CRM suite of tools.

  • Manage and organize their leads and contacts
  • Agent tools for lead incubation including:
    • Follow up tasks
    • New-listing alerts
    • Drip campaigns with emails, actions and SMS
    • Monthly market report emails
    • Bulk Email
    • SMS marketing tools
    • .. and more

See Demo
A list of Real estate marketing tools for agents in your brokerage.

Business Center Intranet

Put business resources where where everyone can get them. Know that everyone is using the right tools.
  • Office documents library.
  • Office marketing library.
  • Shared internal video library.
  • Quick links directory to your marketing resources, partner services or agent order forms.
  • Office Roster.
  • Office office or Marketing Calendars.
  • Office Bulletin Board.
  • SSO sign in support to your 3rd party apps.
See Demo
Brokerage resources available in the Business Center including shared documents, images and videos.

Brokerage Office - Common Questions

Start with the Profile Agents solution to add your agents affordably. This approach ensures each agent:

  • Displays correctly on their own listings
  • Has a professional profile page
  • Receives lead notifications for their listings

Begin with just an extra $10/month for up to 5 agents, making it practical to include your entire team.

No - and that's by design. Every agent in your office can be added as a Profile Agent, which gives them a profile page on your website, displays their active and sold listings, and ensures they show up with their own listings in search results. This is the practical baseline for any brokerage.

Agents who want to actively manage leads, run drip campaigns, or use the full suite of follow-up tools can be upgraded to CRM Agents at any time. CRM Agents have complete access to all lead management and marketing automation features. You only pay for CRM access for the agents who need it.

Profile Agents get essential listing features designed for office-wide use:

  • Professional profile pages with photo and bio
  • Correct display on their MLS listings
  • Inclusion in office index displays
  • Lead notifications for their listings

Each Profile Agent can be upgraded to full CRM access when needed.

Our Profile Agent pricing is structured to be affordable for offices of any size:

  • Up to 5 agents: an extra $10/month total
  • Up to 15 agents: an extra $15/month total
  • Up to 25 agents: an extra $27/month total

Larger office plans are available. Contact us for custom pricing for offices with more than 25 agents.

You can easily upgrade individual Profile Agents to CRM Agents when they need full CRM access. This gives them additional capabilities:

  • Complete lead management tools
  • Marketing campaign capabilities
  • Email and text messaging features
  • Property alert setup

CRM Agent pricing starts at an extra $17/month per user, with discounts available for larger teams.

Yes! This is a common approach for many offices. Your base account includes 2 CRM Agent users, perfect for office leadership. You can then:

  • Start all agents as Profile Agents
  • Upgrade select agents to CRM Agents as needed
  • Maintain flexibility as your needs change

This allows you to control costs while ensuring each agent has the right level of access.

The multi-user base account ($77/month) includes:

  • 2 CRM Agent users with full CRM access
  • Website plugin for one domain
  • Basic administrative tools
  • Support for adding Profile Agents

Additional MLS passthrough fees may apply based on your location.

Lead notifications are automatically managed based on user type:

  • Profile Agents receive notifications about leads on their own listings
  • CRM Agents can access and manage all office leads through the CRM system
  • Customizable notification settings are available for each user

Yes! Many offices start small and expand over time. Our flexible pricing structure makes this easy:

  • Begin with your base account and 2 CRM Agent users
  • Add up to 5 Profile Agents for just $10/month total
  • Scale up as needed with no long-term commitment

This allows you to test the system and grow at your own pace.

Our support team is ready to help with:

  • Initial account setup
  • Agent training resources
  • Bulk upload templates for adding multiple agents
  • Technical guidance and best practices

Contact us for personalized assistance with your office setup.

When property details are viewed there will always be an agent or "profile" from your Buying Buddy account that is shown with the listing as the point of contact for inquiries. As long as agents have been added to you Buying Buddy account then they will be always displayed with their own listings.

For a brokerage office website, its important to add all agents to your account so that they show up on the Roster and also with their own properties. However, the vast majority of agents can be added without CRM access - these are called "Profile Agents". The Profile Agents feature helps keeps costs low for brokerage firms.

All agents that are added to your Buying Buddy account can show in the Agent index/roster.
Each agent will then have their own profile page with their contact details, BIO, listings and even Zillow ratings if they choose.
Agent pages can be directly accessed.
For WordPress and when using the PHP class, the page is also indexable.

No you don"t. If your web designer wants to create these pages as part of your website, then property display widgets can be used to show listings for each agent.

Buying Buddy has been created with lead assignment and lead distribution policies that ensure agents receive the right leads. This means that if agents send traffic to the website, or if a lead requests information on an agent's listing, then in all these types of cases the lead will be assigned to that agent.

Or, call: 800.205.0317