Use the MLS to establish your credibility and authority.

IDX Plugin Gives You The MLS For Your Own Marketing

Use properties as a basis for proving your knowledge and delivering value to prospective clients.
Buying Buddy IDX solution gives you the entire MLS database for you to use as your own content.

Seamless Integration

All content is on your domain, embedded in any of your web pages, and no databases!

Fast setup

Fast Setup

Fast and easy to add the plugin and widget shortcodes to any real estate website.

Flexible solution


Configure, customize and grow as you need.

IDX Plugin for ANY website

Buying Buddy IDX Plugin embeds content seamlessly into any real estate website's pages creating an immersive experience for your visitors.
  • All IDX MLS content (e.g., results and properties) is on your domain, seamlessly presented in your web pages.
  • Modular widget components embed as shortcodes directly in your page. No FRAMES, no IFRAMES, no subdomains and no awkward page-wrappers.
  • Live widget shortcodes display real-time MLS data and interactive search.
  • Use themes and styling to create a perfect harmony with your brand.
  • The same presentations on any website
    • WordPress IDX plugin - crafted for WordPress.
    • JavaScript IDX plugin - for any website.
  • SEO capabilities for WordPress and PHP environments.
See How IDX Transforms Your Website
IDX plugin for WordPress, Squarespace, Duda and all websites

Simple and Fast Setup

No coding. With Widget Shortcodes, we removed 'complicated' from IDX!

Easy to install and setup. And we are here to help.
Just add the plugin to your real estate website and then add your selected shortcode to embed a Widget on your page.
You can do it!

Showcase your listings and create amazing listing pages with multiple widgets, in just a few minutes.

Our Wizard system even makes it easy to get the hyperlocal niche displays you want. Just copy and paste the widget shortcode to your web pages. Easy!

Add IDX to Your Real Estate Website
Add plugin in 3-steps to your website

Seamless IDX Integration

High-end designs and content are seamlessly integrated to your real estate website pages on your domain.

Buying Buddy's IDX plugin uses proprietary technology to dynamically load MLS content into your web pages. There are no databases to worry about, and no complex coding.

  • All listings and content are always all about you.
  • IDX Search, Property Display and Lead Capture all built in.
  • All listings have their own unique web address on your website using your domain.
  • Unlimited presentations of live MLS listings anywhere - home page, web pages, blog articles, sidebars.
  • Landing, squeeze and listing hotsheet pages.
Embeddable IDX Components
Agent listings embedded on a real estate website page.

It's like being your own MLS

The Buying Buddy IDX Plugin gives you all your local MLS fields supported and updated from your MLS automatically.
  • Accurate property data and photos straight from your MLS
  • Continual live update of all listings from your MLS
  • Residential, rental, land, commercial.
  • Active, Coming Soon, Sold, Under Contract
  • Open House and Virtual Open House
Learn About Buying Buddy IDX Widgets
Quality MLS search form with all the local fields and criteria.

Be Selective

Why make your website visitors scroll and search through hundreds of listings when you know they want something specific? With Buying Buddy, you can show only the listings you want to show.
  • Select properties using all the familiar fields from your MLS.
  • Pick community features, like a common club house, pool, playground, gated community, and others
  • Location features that are hyperlocal - such as near a lake, or ski in/ski out, near a specific school or bordered by a park.
See an IDX Demo
A landing page hotsheet of selected listings for a neighborhood

Showcase Your Own Listings

Make your MLS listings and pocket listings stand out with featured widgets.
  • Enhanced options to highlight your featured listings.
  • Embed slideshows, multimedia and videos.
  • Custom photos.
  • Custom banners and description.
  • Social media marketing.
Learn More
Active or sold real estate listings on a webpage

Customize and Configure

Easy to customize with no technical skills.

Flexible styling and customization options make it easy to place all the widgets within your own content on your pages.

  • Easy for beginners:
    • No coding - just add widget shortcodes
    • Easy to style with themes
    • Wizards make it easy and give you the shortcodes to use
  • Advanced tools for webmasters:
    • Extendable functions using JavaScript helpers and advanced APIs.
    • Fully accessible CSS.
    • Create your own search forms.
    • Create custom lead capture forms.
Learn More
Customization options properties and MLS search into your real estate website design theme.

Built In Lead Capture

Lead Capture built-in, with social sign up for more authentic leads.

Capture leads by offering buyer and seller tools, and automation in exchange for registration.

  • Lead capture is configurable and triggered on behavior.
  • Registration starts appropriate follow up by the CRM.
  • Custom lead capture forms such as a multi-step form for "How much is my home worth".
  • Create custom landing and squeeze pages.
  • 11 unique calls-to-action (CTA) plus unlimited options for your own lead capture.
Learn More
Register sign up form offering social signup and email registration.

IDX Plugin - Common Questions

The term "IDX" is an acronym of Internet Data eXchange. IDX allows Brokers and Associate Brokers to display all homes for sale listed in their MLS, on their personal real estate web sites.
For most MLS areas this also includes coming-soon, pending and sold status too.
Many MLS even include rental properties as part of IDX.

Because IDX is considered advertising, each agent (with the permission of their managing broker) can present all listings through their web site to any visitor without the need for the visitor to agree to any formal terms and conditions.

The concept of IDX is simple: It's a reciprocal agreement. Each participating broker contributes their listings to the IDX database (they opt-in) and is in turn, able to display listings from all other participating brokers on their web site. These days, practically all listings from your MLS are now included with IDX.

Did you know?
NAR made reciprocal Internet Data eXchange a mandatory policy effective Jan 1 2002.
Buying Buddy was one of the very first solutions created to incorporate IDX.

IDX is an open, unrestricted way of advertising and marketing MLS listings. Brokers may opt out of having their listings it the IDX feed. Registration is not required.

A VOW requires the visitor to register and provide an email address. As a password protected resources for clients and customers, VOWs are meant to be more of a way to provide service to a client or customer. A VOW can include all listings (brokers cannot opt-out) and more data fields, for example, VOW can include sold listings (even in non disclosure states, expired listings, original list price, price changes, days on market, and more.
These days, IDX feeds typically have most of the MLS data fields that used to be just in the VOW feed.

From a marketing perspective, most IDX data feeds include all non-confidential data and so practically offer the same service as VOWs.

IDX delivers agents a significant advantage by keeping visitors on your website without having to go elsewhere to see all available properties within an area.

IDX enables consumers on an agent's web site to access all the properties listed on the MLS, without leaving the agent's web site.

IDX is a technology that levels the marketing playing field.
Agents and brokers can display as much inventory, of all status, as large corporate Brokers. With IDX, agents, no matter how small or big their business operation, can look like a substantial real estate business.

IDX allows an agent to create tangible proof of their listings sales and inventory coverage.

Your MLS may provide you with an IFRAME IDX link so that you can embed an MLS search in your website. You may feel offers good value, however MLS search in an IFRAME has many limitations that you should consider:

  1. A free IDX IFRAME link from your MLS will only provide limited capabilities, typically a simple MLS search method.
  2. An MLS IFRAME link provides no ability to match the style of presentation with your own website.
  3. It's very unlikely that Iframe content styling will compliment your real estate branding and image. Colors, fonts and layout inside the IFRAME will not blend with your own website theme.
  4. Iframes are not designed to be mobile responsive. An IFRAME MLS search embedded in your real estate website is unlikely to provide a great user experience for your clients searching for real estate on mobile devices.
  5. Due to these limitations and more, free IDX Iframe solutions from your MLS will probably not assist you in your goal of establishing authority and credibility your markets by using MLS data.
  6. Buying Buddy is a plugin that offers you the ability to use MLS listings to establish legitimacy with your real estate clients and prospects. Unlike a free IDX iframe from your MLS, Buying Buddy customers are able to use the MLS for their own advantage. This includes the display of properties any way you like!
    For example, these are some examples of standard capabilities with Buying Buddy IDX:
    • Show all team active listings
    • Show all team sold listings
    • Show all team listing sold in the last 6 months
    • Show my listings, but if I have no listings then show some from the team, or broker
    • Show active and pending listings for all the above
    • Show team listings with open houses in the next 10 days, (or this weekend, or next weekend)
    • Show open houses this weekend in an area defined by a map shape

Yes. However, Buying Buddy plugin works in all types of websites that allow JavaScript and the display of HTML on a webpage.
So, you can choose a low cost, but excellent DIY service such as Squarespace or Weebly, or you can opt for WordPress or even a custom real estate site.

See a list of IDX support for Website Builders and CMS.

All the Buying Buddy widgets have all been carefully designed and coded to allow them to fit perfectly on all devices.

Buying Buddy has also developed proprietary techniques to create unique container responsive IDX widgets so that all components will also fit beautifully within any space on any design, on any device.

Buying Buddy will not work in an IFRAME - so if you use Buying Buddy then you will certainly avoid Iframes!