Track Real Estate Leads with Google Analytics

• Staff
• May 26, 2016
• Guides, News, Technology Tips
• google analytics, tracking
• 0 Comments

We have integrated MBB activity and tracking with Google Analytics.

This is done using Google Events, which is different to the traditional approach of creating a “completion” or “success” page and monitoring traffic to that success page.

Because Buying Buddy widgets use JavaScript and AJAX we need to use ‘events’ in order to track the flow and use of the Buying Buddy widgets. When considering how to track ‘conversion rates’ and create ‘goals’ it’s important to familiarize yourself with the way Google Events work so that you can create goals using events. Concepts such as a ‘thank you / confirmation’ page are not used.

-Paul Eastwood, Founder, Buying Buddy IDX CRM