Many real estate agents struggle to catch the attention of online leads. But few have tried one of the internet’s best kept secrets- real estate infographics. 

Infographics are images that present leads with easy-to-digest information. Leads like to use infographics to quickly learn and make decisions.

These images are great at capturing leads’ attention, driving up SEO, generating new leads, and promoting viral sharing of an agent’s brand. 

The best part is that real estate agents can make real estate infographics easily, for free, online. We have created the ultimate guide to making real estate infographics from start to finish.

Real Estate Infographics are Great Because They Are:

Fast and Free

It’s easy to make beautiful and free real estate infographics using sites like:

  • Canva.com
  • Spark.Adobe.com
  • Pictochart.com
  • Visme.com

Attract Attention

  • 40% of marketers say that infographics drive the most engagement of any form of online content (Venngage)
  • Three days after viewing, people remember 65% of what they saw on an infographic versus only 10% of what they read. (J. Medina)
  • 41.5% of marketers say that graphics like infographics are the most valuable (Venngage)

Viral

  • Infographics are liked and shared on social media 3x more than any other type of content (NN Group)
  • Tweets with images like infographics receive 150% more retweets than tweets without images (HubSpot)

An SEO Goldmine

  • Infographics boost traffic to websites by 12% (Demand Gen Report)

The Easy Way to Make Real Estate Infographics

All of this may all sound great, but you may be wondering:

  • What would I even make my infographics about?
  • How much time will it take?
  • How can I get leads from infographics?

We put together a real estate agent’s guide for using infographics, that answers all of these questions and more. And best of all, it shouldn’t take more than a few minutes to create an infographic that can generate leads for years to come.

1. Pick a Topic

Picking a topic for your infographic shouldn’t be overwhelming. There are two easy ways to choose a topic:

  • Look at other real estate infographics that have already been created.
  • Use free tools to choose a topic specific to your market.

Both options are covered, below.

Look at Other Real Estate Infographics for Inspiration

If you are short on time, a great option is to look at real estate infographics other real estate pros have created. Choosing a similar topic like one of the examples below is a great way to get started. Here are 25 great real estate infographic examples:

You can can also use free tools online to pick a topic for your local market.

Use Free Tools to Choose a Infographic Topic

Free tools like Google Keyword Planner, Keywords Everywhere, Google Correlate, Wordtracker Scout, and Keyword Sh!tter let you research what topics local leads want to learn about.

Here is an example using Google Correlate

Google Correlate is a free tool that shows what related searches people are performing online. For instance, if I look up the keyword, “how to remove a popcorn ceiling” there is a high likelihood that I will also Google terms like “how much does it cost to remove popcorn ceilings” or “Home Depot near me”. 

Google Correlate identifies these overlapping/related search terms that people are looking up. The keywords are correlated.

Example:

Now, if my market is Denver, I can look at keywords like “houses for sale Denver” (see image above) and at what other searches leads are performing. It looks like people shopping for homes in Denver are also looking to get the best credit score possible for their home loans.

I could make an infographic about ways leads can improve their credit scores for a Denver home loan or I could make an infographic with a list of loan providers in the Denver area. 

2. Copy the Stats

After you choose your topic, it’s time to gather the stats (content) for your infographic. This usually only takes a few minutes. A simple Google search is usually all that it takes. And credible sources like the NAR are full of quick data.

3. Pick a Free Tool to Create Infographics

Next it’s time to choose a free tool to create your real estate infographics. There are tons of sites that can generate them in minutes. Some choices include:

  • Canva.com
  • Spark.Adobe.com
  • Pictochart.com
  • Visme.com

4. Add Your Brand & Contact Info

Make sure to upload your logo/branding to the infographic maker and brand every infographic you make. That way leads will always be pointed back to you. Include a call-to-action for leads to visit your website or email you. You can usually do this at the very top or bottom of the infographic.

A branded infographic with clear contact information has the ability to generate leads for years.

(INCLUDE EXAMPLE)

5. Share and Boost on Social Media

Share your real estate infographics on social media and your website. You can also boost visibility using social media marketing.

6. Get the most out of your Infographics with Lead Capture

Using infographics is free and easy and they are great for boosting SEO, too. Including branding and clear contact information helps generate leads. But, to generate even more leads, lead capture is where is at.

  • 49.7% of marketers say that web forms are their highest converting lead generation tool (Hubspot).

Adding a lead capture forms to your webpages with infographics can generate the highest percentage of leads.

That’s where integrated IDX comes in. It’s the perfect partner for real estate infographics. IDX captures the contact information of leads visiting an agent’s website. Adding a soft sign up form to a blog post with an infographic can more than double the amount of leads generated. It also turns those leads into loyal website visitors by recording their home search history and sending them tailored property listings.

To find out more about how fully integrated IDX can help you generate more leads and help you close more often, check out a Buying Buddy demo.

Real Estate Infographics

Real estate infographics are free and simple to make. They are great for real estate agents because of they capture leads’ attention, boost SEO, and have the capability to go viral. Real estate agents can make them in minutes and they have the evergreen potential to generate leads for years to come.