Is Squarespace Good for Real Estate Websites?
Squarespace has quickly become one of the easiest real estate website builders to use. Anthony Casalena, Founder of Squarespace, was frustrated with how hard it was to build a site for himself. That’s why he set out to make a website builder that was so simple anyone could use it. Squarespace doesn’t use tons of coding and includes web hosting. But is it any good for real estate websites? Agents who don’t have time to learn coding or don’t want to pay someone to maintain their sites are falling in love with the platform. Here are some of the top reasons why real estate agents are using Squarespace to build their websites. We’ve also included a list of example Squarespace real estate websites below.
The top reason agents are taking advantage of Squarespace is because it’s easy it is to use. Squarespace uses a simple drag and drop layout for building websites that is easier than learning CSS or HTML coding. Most agents don’t have time to learn web design and with Squarespace they don’t have to. If an agent can post on Facebook or use Gmail, then they have enough skills to manage a real estate website on Squarespace.
Easy IDX Integration
IDX isn’t just about tossing some listings up on a website. It’s a marketing powerhouse designed to attract buyers to your website, capture their information, and convert them into your clients. IDX plugins can also allow agents to see what type of homes their leads are looking at including price range, geographical area, property preferences, and more. It’s the best way to show off sold listings and featured listings, too. Adding IDX to a real estate website can transform it from a passive information page into a client generating tool.
Squarespace is great because they make it easy to add IDX to websites with plugins from brands like Buying Buddy. The plugins are easy to install, don’t use iframes, and work seamlessly with Squarespace.
Beautiful Looking Websites
The other thing agents like about Squarespace is their beautiful templates and layouts. When Anthony Casalena started Squarespace, he was bothered by how many ugly websites were online. “None of the products out there took style or design into account — which doesn’t work when you’re trying to build your personal identity online. Your website is where your ideas live. It reflects who you are,” he said. One of his top goals was to create gorgeous websites that flowed well – and he succeeded.
Here are some examples of real estate websites that use Squarespace:
HostGator, GoDaddy, BlueHost – if you’ve ever had a real estate website, chances are you’ve wasted a few hours of your life on the phone with your web host. And if your website just stopped working, it was probably because there was an issue between your web host and your website CMS (WordPress, Duda, etc.).
It takes time and money to make sure your website host stays current and connected to your website. Squarespace cuts out the middlemen by including web hosting with all of their websites. It’s just simple. No more billing multiple accounts or having to call multiple support hotlines.
Squarespace is also affordable, even for agents just starting out. It only costs $18/month for their yearly business plan. It includes unlimited storage, unlimited bandwidth, hosting, and domain migration. The platform also offers a free 14-day trial so you can try out the interface before deciding whether to commit.
It doesn’t matter how easy it is to build a website if no one ever sees it. Luckily, Squarespace websites often rank at the top of search engines. Their main strength is social media integration and sharing features which both Google and Bing take into account when ranking sites. The platform also includes all of the other bells and whistles agents need to be seen online:
- SSL Certificates (HTTPS://)
- Site Maps
- Automatic Tagging
- Automatic Mobile Optimization
- Automatic Redirects
- Built-in Meta Tags
- AMP (Accelerated Mobile Pages)
- Structured Data
- Clean Markup
- Image Alt Tags
- And More…
Squarespace for Real Estate Websites
There are many great website builders for real estate, but Squarespace has made it easy to create real estate websites. It’s the best real estate website builder for agents who don’t have a lot of technical skills and want to get their businesses online fast. The price point is very affordable and they’ve cut out the hosting middlemen, too.