5 Marketing Tips That Get More Leads

• Staff
• June 6, 2016
• Featured
• 0 Comments

Successful marketing not only comes down to automation and simplification, but it is also about humanizing and personalizing your brand. If people are not intrigued with you – then they’re just bored. The following tips can help you attract and capture more real estate leads.

1. Customer Reviews – This may be one of the most important things you can put your efforts into. People turn to the internet to research what others had to say prior to making a decision, especially when it comes to things that involve money, and you are no exception to this rule. Try to get a system in place where clients leave you reviews prior to closing, that way you are still in contact with them and you can easily check it off your list.
2.  Embrace Mobile and Responsive Designs – Statistics show an increasing number of people are using their phones or tablets to look at websites and emails. When your website or emails are not mobile friendly, not only do potential clients move on, but it ultimately hurts your brand’s image.
3. Revisit Email Strategy – The content that you send to potential and former clients should be both personal and relatable, otherwise they’ll get bored. The purpose of your content should be to help your audience and keep them compelled to continue reading your emails. These types of communications should also portray you as an industry expert.
4. Boost Your Posts – Social media can be tricky when it comes to marketing strategy. Not everyone will see everything you send out or post on Facebook. By spending a little bit of money to boost your post, you are guaranteed to get more exposure, which is always good.
5. Update Your Graphics – Your graphics represent you and your brand. They say an image is worth a thousand words and it’s true. It’s best not to use stock photography, clip art, or images that are bland or faceless. When in doubt, use an image of the city that you are targeting to represent the general concept.

Bonus Tip: Marketing not only takes consistent effort but it takes up plenty of your valuable time. By using a marketing automation tool, you can help reduce the amount of time spent on marketing and concentrate your efforts into building strong relationships with your clients.