Featured Posts
Featured Posts
Are You Willing to Pay Online Gatekeepers for Real Estate Leads?
According to a recent report from Zillow, most people still find their agent through referral, but that trend is rapidly changing. With the continued growth of a digital world, more and more people are finding Agents through online referral resources like Zillow, realtor.com and the
Real Estate Niche Marketing- Taking it From Theory to Reality
Taking real estate niche marketing from theory to reality requires a plan. Realtors® that make a plan and set it in motion are far more likely to find success than those who perform marketing activities in a one-off fashion. Hoping things will fall into place is
Agents and Brokers Who Enhance Their Skill Set with Technology Go Further
Don’t just give technology a handshake, embrace it because it is not going anywhere. The fear of new technology and industry disruptors among agents is real, but if you face that fear, you will find there is actually nothing to be afraid of. Beyond that, you
Amazon Signals It Might Be Ready to Jump Into Real Estate Referral Services
If you blinked then you might have missed Amazon’s placeholder page for a new real estate referral services offering. It was up and then quickly removed last week. This move has agents and brokers who saw the page wondering what the end game is for
Is Your CRM Like A Unused Gym Membership, Not Completely Leveraged?
Ok gym buffs, that analogy might not resonate with you. But, many will understand the comparison. We buy things or sign up for things and have the best intentions to use them, but then for, whatever reason, we don’t follow through. Your customer relationship management solution (CRM), like
Is Your IDX Plugin Invalidating Your Website Security (SSL)?
Late in 2016 Google announced that it would begin marking sites which collect sensitive information as non-secure unless they were HTTPS secure. For real estate professionals, this change is having a direct impact on their SEO rankings and the ability to capture leads. Since 2014,
Are You Willing to Pay Online Gatekeepers for Real Estate Leads?
According to a recent report from Zillow, most people still find their agent through referral, but that trend is rapidly changing. With the continued growth of a digital world, more and more people are finding Agents through online referral resources like Zillow, realtor.com and the like. What is your plan to stay relevant, be found and grow your business through
Real Estate Niche Marketing- Taking it From Theory to Reality
Taking real estate niche marketing from theory to reality requires a plan. Realtors® that make a plan and set it in motion are far more likely to find success than those who perform marketing activities in a one-off fashion. Hoping things will fall into place is not a marketing strategy. I have a fortune cookie paper taped to my desk. It says,
Agents and Brokers Who Enhance Their Skill Set with Technology Go Further
Don’t just give technology a handshake, embrace it because it is not going anywhere. The fear of new technology and industry disruptors among agents is real, but if you face that fear, you will find there is actually nothing to be afraid of. Beyond that, you will come to learn ways to provide an exceptional experience for your customers and set
Amazon Signals It Might Be Ready to Jump Into Real Estate Referral Services
If you blinked then you might have missed Amazon’s placeholder page for a new real estate referral services offering. It was up and then quickly removed last week. This move has agents and brokers who saw the page wondering what the end game is for the online giant, and while it might not be clear there is lots of speculation.
Is Your CRM Like A Unused Gym Membership, Not Completely Leveraged?
Ok gym buffs, that analogy might not resonate with you. But, many will understand the comparison. We buy things or sign up for things and have the best intentions to use them, but then for, whatever reason, we don’t follow through. Your customer relationship management solution (CRM), like an unused gym membership, will not yield results. So how can you best leverage your IDX
Is Your IDX Plugin Invalidating Your Website Security (SSL)?
Late in 2016 Google announced that it would begin marking sites which collect sensitive information as non-secure unless they were HTTPS secure. For real estate professionals, this change is having a direct impact on their SEO rankings and the ability to capture leads. Since 2014, when Google first called for SSL everywhere on the web, many agents have taken action
