Guides and Tips
Guides and Tips
Agents and Brokers Who Enhance Their Skill Set with Technology Go Further
Don’t just give technology a handshake, embrace it because it is not going anywhere. The fear of new technology and industry disruptors among agents is real, but if you face that fear, you will find there is actually nothing to be afraid of. Beyond that, you
Amazon Signals It Might Be Ready to Jump Into Real Estate Referral Services
If you blinked then you might have missed Amazon’s placeholder page for a new real estate referral services offering. It was up and then quickly removed last week. This move has agents and brokers who saw the page wondering what the end game is for
Is Your CRM Like A Unused Gym Membership, Not Completely Leveraged?
Ok gym buffs, that analogy might not resonate with you. But, many will understand the comparison. We buy things or sign up for things and have the best intentions to use them, but then for, whatever reason, we don’t follow through. Your customer relationship management solution (CRM), like
Do You Know How to Use Marketing and Sales Technology to Gain an Edge in Customer Service?
Using marketing and sales technology to gain an edge in customer service has become the gold standard, but do you know where to start? The information you gather to support your customer service efforts is directly pulled from your marketing intelligence. The way you manage
4 Ways a CRM Can Increase Quality Leads
When it comes to leads, it all comes down to conversions. While a 5% conversion rate is considered a great conversion rate within the real estate industry, many industry professionals see numbers closer to 1%. So the question then becomes, how do you reduce lousy
Track Real Estate Leads with Google Analytics
We have integrated MBB activity and tracking with Google Analytics. This is done using Google Events, which is different to the traditional approach of creating a “completion” or “success” page and monitoring traffic to that success page. Because Buying Buddy widgets use JavaScript and AJAX we
Agents and Brokers Who Enhance Their Skill Set with Technology Go Further
Don’t just give technology a handshake, embrace it because it is not going anywhere. The fear of new technology and industry disruptors among agents is real, but if you face that fear, you will find there is actually nothing to be afraid of. Beyond that, you will come to learn ways to provide an exceptional experience for your customers and set
Amazon Signals It Might Be Ready to Jump Into Real Estate Referral Services
If you blinked then you might have missed Amazon’s placeholder page for a new real estate referral services offering. It was up and then quickly removed last week. This move has agents and brokers who saw the page wondering what the end game is for the online giant, and while it might not be clear there is lots of speculation.
Is Your CRM Like A Unused Gym Membership, Not Completely Leveraged?
Ok gym buffs, that analogy might not resonate with you. But, many will understand the comparison. We buy things or sign up for things and have the best intentions to use them, but then for, whatever reason, we don’t follow through. Your customer relationship management solution (CRM), like an unused gym membership, will not yield results. So how can you best leverage your IDX
Do You Know How to Use Marketing and Sales Technology to Gain an Edge in Customer Service?
Using marketing and sales technology to gain an edge in customer service has become the gold standard, but do you know where to start? The information you gather to support your customer service efforts is directly pulled from your marketing intelligence. The way you manage your sales and marketing machine says everything about the way you do business and take
4 Ways a CRM Can Increase Quality Leads
When it comes to leads, it all comes down to conversions. While a 5% conversion rate is considered a great conversion rate within the real estate industry, many industry professionals see numbers closer to 1%. So the question then becomes, how do you reduce lousy leads and increase quality ones? A quality CRM may be the answer. According to a
Track Real Estate Leads with Google Analytics
We have integrated MBB activity and tracking with Google Analytics. This is done using Google Events, which is different to the traditional approach of creating a “completion” or “success” page and monitoring traffic to that success page. Because Buying Buddy widgets use JavaScript and AJAX we need to use ‘events’ in order to track the flow and use of the Buying
