IDX & Websites

IDX and Websites

Beat Zillow in Your Local Real Estate Market

How The Gerardi Group Took A Huge Step Toward Beating Zillow in Their Local Market For quite a while now, niche marketing has been a buzzword in real estate.  However, for many real estate companies, it has moved from buzzword/trend to a “way of life”,

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4 Ways a CRM Can Increase Quality Leads

When it comes to leads, it all comes down to conversions. While a 5% conversion rate is considered a great conversion rate within the real estate industry, many industry professionals see numbers closer to 1%. So the question then becomes, how do you reduce lousy

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Trouble Finding a Joomla IDX Plugin for Your Website?

Finding a Joomla IDX plugin can be tricky.  For example, Florida MLS (MFRMLS) just updated their free IDX solution for their members, but it no longer works with Joomla. So, are real estate agents with Joomla out of luck? No, a Joomla IDX plugin like the one from Buying Buddy (MBB) works with Joomla, WordPress, Squarespace, and more. IDX Joomla Standard Library of

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Is Your CRM Like A Unused Gym Membership, Not Completely Leveraged?

Ok gym buffs, that analogy might not resonate with you. But, many will understand the comparison. We buy things or sign up for things and have the best intentions to use them, but then for, whatever reason, we don’t follow through. Your customer relationship management solution (CRM), like an unused gym membership, will not yield results. So how can you best leverage your IDX

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Is Your IDX Plugin Invalidating Your Website Security (SSL)?

Late in 2016 Google announced that it would begin marking sites which collect sensitive information as non-secure unless they were HTTPS secure. For real estate professionals, this change is having a direct impact on their SEO rankings and the ability to capture leads. Since 2014, when Google first called for SSL everywhere on the web, many agents have taken action

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Beat Zillow in Your Local Real Estate Market

How The Gerardi Group Took A Huge Step Toward Beating Zillow in Their Local Market For quite a while now, niche marketing has been a buzzword in real estate.  However, for many real estate companies, it has moved from buzzword/trend to a “way of life”, as they look to uses niche marketing to beat syndicates.  They are beginning to realize

Read More »

4 Ways a CRM Can Increase Quality Leads

When it comes to leads, it all comes down to conversions. While a 5% conversion rate is considered a great conversion rate within the real estate industry, many industry professionals see numbers closer to 1%. So the question then becomes, how do you reduce lousy leads and increase quality ones? A quality CRM may be the answer. According to a

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